Addressed Direct Advertising
MEDIAPARTNER-MS offers efficient production and shipping solutions to deliver your addressed direct marketing materials quickly and precisely to your customers.
Individual and Effective
With addressed direct marketing, you can target a specific market segment, unlike traditional mass communication. Addressed direct marketing is perhaps the most well-known form of direct advertising. In most cases, promotional materials (flyers, brochures, catalogs) are sent out along with a (personalized) cover letter addressed to target individuals. These target individuals typically form a more or less focused target group. The addresses are either sourced from internal databases (customer and prospect databases) or from address brokers, who collect and distribute addresses for such purposes.
High Visibility, Targeted Reach, Strong Impact
This medium is generally considered to have a relatively high level of visibility, as the recipient is personally addressed by name. The open rate is quite high because the medium (usually mail) is trusted. On the other hand, there are comparatively high costs that need to be weighed against the advertising goals.
Rely on addressed direct marketing as an important part of your marketing mix.
Your Pillar for Sustainable Success
Addressed direct marketing can become a key pillar in your campaign mix if the action is not only strategically well-planned but also executed flawlessly. Rely on our years of experience, our holistic approach , and our exceptional commitment. We are dedicated to sustainably increasing your advertising success.
Feel free to reach out if you need more information about our approach.
