- About Us
Find out more about MEDIAPARTNER-MS
- Our servicesWe support our clients from the drawing board to the realisation of their campaigns
- Experience Capability and industry expertise combined for optimum results
- Commitment With full commitment, from the idea stage right through to promotional success
- References Durable client relationships are our best reference
- Our Solutions
Customised direct marketing solutions
- Strategy Consulting
Direct Marketing Strategic benefits of years of experience and a comprehensive consultancy service - Addressed Direct AdvertisingTargeted and direct contact delivered straight to letter boxes.
- Unaddressed Direct Advertising Extended and direct distribution of classic and innovative promotional materials
- Advert PlacementProfessional and fast transmission of your promotional material via the appropriate media
- Production and Logistics Organisation of production and distribution of your promotional material – from printing to the end customers
- Cross-Border Solutions MEDIAPARTNER-MS – Your international partner for direct advertising
- Strategy Consulting
- Benefits Performance that you can always rely on
- Contact Are you curious yet? We look forward to hearing from you!
Addressed Direct Mailing
In contrast to traditional mass communication, addressed direct mailing is a more focused way of engaging with a particular market segment. In general, addressed direct mailing is also probably the best known form of direct advertising. It mainly consists of personally addressed promotional material (prospectuses, brochures, catalogues) that are sent to target recipients. Recipients usually are part of a specific target group. The addresses are sourced either from proprietary customer and prospect databases or from so-called address brokers who collect and sell addresses for this purpose.
In principle, this medium is adjudged to have a relatively high customer perception level, as the recipients’ names are used and they are contacted personally in writing. The opening rate is very high, given that a high level of trust is placed in the carrier medium (usually by post). However, the comparatively high costs must be factored in when evaluating the promotional objective.
Addressed Direct Advertising in the Marketing Mix
Addressed direct advertising can be the cornerstone of your marketing mix, as part of a well-planned and meticulous campaign strategy. You can rely on our years of experience , our comprehensive approach and our exceptional level of commitment. We are committed to increasing and sustaining your promotional success.